Long Live The Guest Blogger!

So yesterday…Google’s Matt Cutts decided to climb to the top of Mt. Google and like Moses, shout down to the masses that “Guest Blogging Is Dead” Anytime anyone from Google makes a statement like that you can hear the keyboard strokes of MILLIONS of bloggers suddenly stop and there is a collective longlivewriterWTH?

Matt’s declaration strikes fear – as it should – in the heart of those spammer bloggers who walk among us and they should be shaking in their boots today. Their practices are the reason we can’t have nice things as Matt said on the internet. It’s always those rogue individuals who make others who do things on the up and up look bad. And with Matt’s title, everyone ASSUMES that guest bloggers are now all painted with the same brush. Not true.

If as a guest blogger, writer, your content is quality. If you write to engage your audience and build relationships. You have nothing to fear. You are doing it right. If you are doing things the right way, this announcement doesn’t affect you. But…if you only write to backlink and get “link juice” if the only reason you are guest writing for others is build your links….you need to start finding a new line of work. You are SOL.  Most guest writers fall in the category of doing things the right way – at least the ones that I read and associate with, however, there are those rogue individuals…who always seem to spoil it.

With #bealeader, I have implemented and used a strict policy of screening writers and blogs. I  received the same email that Matt referred to his post. And I delete those emails daily. I also turn down more than I accept with #bealeader. A little insight when you are running your own multi-author site – not everyone is going to make it. As an editor, you can’t take every Tom, Dick and Harry….you need to do a little research and ask questions about your perspective writers. You will probably still get burned – people are people, but this cuts down your chances.  As a guest blogger, consider sites where you want to post, you need to be picky as well. Don’t just submit for the sake of page views. Don’t be “THAT” blogger that sends their work EVERYWHERE…be selective and be choosy about where you are writing.  I know that I am and I look at the writing and the person when I select a writer to be a part of my writer team.

Guest Blogging is not dead, but may the spam blogger rest in peace.

Jennifer Olney
Over the course of my career, I have been sought after by numerous organizations to bring my talents in the arenas of sales, marketing and business development. As the Founder and Director of Business BEALEADER, I bring my experience to the table to expand the knowledge base for those seeking to find their own leader within. In 2011, I created BEALEADER to be a platform for individuals to share their expertise and leadership to make others better by being a resource of business, career and marketing solutions for those who are just starting out or maybe have a “few” years under their belt and need keep their skills fresh. In addition to the BEALEADER platform, I have developed the business units BEALEADER Business Services, which provides marketing, business development and human resource management services and BEALEADER Executive Coaching Services, which provides one on one and group coaching services to executives and individuals. These business units expand our ability and brand to make others better as we reach out to our audience with these unique product offerings. In 2014, I was named to the Inc.com list of Top 101 Leadership Speakers and I have written for several publications such as Yahoo! Small Business, Business 2 Community and others. I have also co-hosted several podcasts and in 2015 will be hosting the BEALEADER podcast for our audience as well.
Jennifer Olney
Jennifer Olney
Jennifer Olney

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6 Comments

  • January 21, 2014

    AlaskaChickBlog

    Woo-Hoo! LOL, Die you evil spammers!
    This is one of the hardest things, IMO, to learn HOW to do and properly, Jen. Guest blogging as well as having guest posts, as you do, I am sure. I don’t consider what I do, what we writers, Resident and Featured writers do with and for #bealeader, guest blogging…am I correct? More of (as an example) what we (some of us here) do for The Happy Friday Series at our own #RockHot Jayme Soulati’s blog. (Do I have it right?) But even then, as a new-ish Blogger, these are scary steps. Meaning to do them right. We are taught to look for and get, back links…right? But to do them correctly and in a classy way (as you have helped me learn, too), sometimes leaves a confused feeling of “But!” There are so many incredibly helpful sites, posts and folks out in this big world to help us learn how to do it all… but this is one category that there is a marked lack of, in my own experience. Oh sure, there is tons of info out about WHY and you SHOULD guest blog… but I think there should be more about HOW and more on the how to do it RIGHT.

  • January 21, 2014

    Jen Olney

    AlaskaChickBlog#bealeader is a multi-author site – each writer has author credit and google authorship for their posts. On links – if you are linking to a quote or source for a comment you make – such as I did with Matt’s post – that’s fine – what is not fine – is back linking to your own page for link juice which is why I don’t accept links in that manner. 🙂

  • January 22, 2014

    CASUDI

    I agree it’s very important to pick your guest blogging focus very carefully and not try to get in everywhere and anywhere. It’s important to follow through with the blog guidelines (read them, understand them and follow through) and most of all look at how you can add valuable content that can make a difference to the readers. It’s all about making your contribution to the blog, especially a multi-writer blogging platform.
    As the creator of the #beAleader blog, congratulations are in order for you Jen for all you have accomplished in the past year.

  • January 22, 2014

    AskWhatNext

    What’s funny about the Matt Cutts article is that I had no idea what he was talking about – I’m so innocent. I had to Google “nofollow links.” I write and guest blog (rarely I’m sad to say) to share information and ideas. If I get clicks and followers from that then it’s a bonus, not the goal.

  • January 22, 2014

    Jen Olney

    AskWhatNextThanks, AJ. See you are doing it the right way, AJ. You aren’t taking advantage of the opportunity to write for the sake of getting attention – hence you had find out what “nofollow” meant. I’ve appreciated the fact that you write for #bealeader when you have the time, that’s quality to me. 🙂 And for most folks who guest blog they have nothing to fear from Mr. Cutts. It’s the spam bloggers who are out of business.

  • January 22, 2014

    Jen Olney

    CASUDIThanks, Casudi. As you know, #bealeader is very selective about our writers. The guidelines are there for a reason to prevent those rogue writers from taking advantage of the opportunity. Thanks for compliment as well.