I regularly talk with lots of guest bloggers, and I’ve done some guest blogging myself; about 25 of my guest posts have been published this year for several different blogs. My personal guest blogging experiences have varied quite a bit, and the same appears to be true for others.
There is a vast shortage of content, considering the zillions of venues needing content on every subject imaginable.
So why should a writer with talent and expertise write for free? That’s a good question, and one I have been asked quite often since I became the first Resident Writer for #bealeader earlier this year.
So why commit to 12 original-content blog posts a year for #bealeader? The number one reason was the writer experience. When I wrote my first guest post for #bealeader last summer; it was a fun and rewarding experience.
What does this mean “writer experience”?
A good experience starts with a quick review and follows up process, meaning I didn’t have to wait 6 or 8 or 10 weeks for follow up, acceptance, rejection or a rewrite request. If a post doesn’t work, especially one related to Social Media, I like to know quickly, because in 60-90 days an entire focus will and can change!
Leadership subjects are a little different, but I like to know if I am in sync with the expectation of the readership, or do I need to change or modify my spin or even the subject matter?
Admittedly some of the more prestigious blogs have a long lead time, but a quick one line email indicating the status of my post is hardly too much to ask, or is it?
The biggest payback is the ongoing promotion of my posts, which benefits the community, the blog and me personally.
I recently asked other resident writers here if they had noticed any direct results from their guest posts on #bealeader. Yes, was the most common answer. The benefits mentioned most often were; more twitter followers, more traffic directed to their own blog, higher Klout score (if you care) and discovering cool like-minded individuals to network with, learn from and mingle with online. Remember the resident writer team is still new and evolving but the promotion ingredient on multiple social platforms is definitely already a major benefit.
What about “being edited” as part of the writer experience? When I edit the writing of others, my goal is to have the writer be more succinct, without losing their unique and individual voice. I personally was edited by Scott Murray @TrainUpScott at TrainUp for a guest post I was writing. He improved my post and I learned something new! In fact the whole writing experience for TrainUp was top notch, and I plan to guest write for them again. We try to do exactly the same here at #bealeader.
My personal mindset in guest posting is to add value whenever I post, gain more credibility (social currency) in different business and social spheres, and if the experience is fun and rewarding, continue to contribute and do it gratis.
Of course we’d all like to get paid for our writing, and especially those of us who were paid well for articles in print magazines in the old days. However, as we help blog audiences grow by our contributions to blogs like #BeAeader, I anticipate that eventually sponsors will see our value and contribute… so paid writing does ultimately become a possibility.
Many of us get quite carried away with our guest posting strategy, even to the point of neglecting our own blogs. Tony Iannarino wrote a post about Why Your Guest Post Fails With this in mind #bealeader is starting a new and exciting initiative for our resident writers in September; up to two of your existing blog posts from your own blog can be submitted for publication every month. That means one original content blog and two re-publication, a total of three each month, each with the outstanding promotion opportunities that #bealeader provides.
My most extraordinary experience from guest writing (co-incidentally it was my first post for #bealeader), was that I was discovered by an old friend, whom I had not been in touch with for over 50 years!
What is your most interesting or unusual happening as a result of guest posting?